Apparel buying behaviors can vary widely. Find out why and how.

According to a brand new shopper analysis, Apparel purchases happen in a variety of ways online. For example, the same amount of shoppers buy both one Apparel item and 5 or more items. And conversion rates can range from 27 to 187. In this Part 2 of a 2-part series, HookLogic explores buying behavior for clothing and accessories to reveal the behaviors that shape the trends we see today.

Download our new “Browsing & Buying within Apparel & Accessories, Part 2: Category Deep Dive” whitepaper to learn:

  • What subcategories convert the best
  • How many items these shoppers typically buy
  • How much they typically spend each shopping trip

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