The Apparel category is booming online – find out why and how.
The Apparel category is seeing tremendous growth online, as shoppers become ever more comfortable skipping an in-store dressing room. In this Part 1 of a 2-part series on the online Apparel category, HookLogic explores omnichannel shopping penetration and browsing behavior – what consumers do before they buy. Part 2 will focus more on their buying behavior (including basket stats and conversion), and what the numbers reveal about their actual purchases.
Download our new “Browsing & Buying within Apparel & Accessories. Category Deep Dive: Part 1 ” research report to learn:
- What influences Apparel purchase decisions the most (besides price!)
- How many Apparel purchases are motivated by a specific need
- What the typical Apparel purchase decision cycle looks like
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