#1 Benefit of Attribution

Marketers say the #1 benefit of attribution is the ability to better allocate spending across channels to improve ROI.  It’s not surprising in an age when digital marketing spend is looking to overtake TV, bringing with it much more direct data.

 

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Find out how online sales attribution can help marketers plan in our latest whitepaper, “Digital Marketing Attribution: Fundamentals And Future.”

 

Tags: Attribution, research,