2014 Back To School Marketing Opportunities

The Back to School season represents huge opportunity for digital marketers. This upcoming season, 80% of Back to School shoppers plan to use their mobile devices and 86% anticipate using a variety of online sources for Back to School ideas according to recently published data by Yahoo.

Here are a few tips to take into consideration when gearing up for the 2014 Back to School shopping season.

  • Promote office supplies earlier than apparel: Data from last year indicates that shoppers often buy office supplies at the beginning of the spending holiday and then clothing in late August and September during the start of the school year – after kids see what their peers are wearing to school.
  • Make mobile part of your plan: Make your campaigns mobile-friendly, and lead your fans to mobile-optimized websites so their shopping experiences are as seamless as possible. 61% of people have a better opinion of brands when they offer a good mobile experience.
  • Be omnipresent: On average, consumers visit five unique retailers — at least three online merchants and two brick-and-mortar stores — before making their purchase according to data from GE capital. Retail Search Exchange is one tool that can help make that omnipresence online.


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