Back to School Optimization Guide: What Your Consumers Are Anticipating This Fall

The direction of 2014 Back to School sales is expected to skyrocket due to rising consumer confidence and a boost in economic sales. Today, it is essential for digital marketers to have a head-start on outlining and implementing advertising strategies and investments. Along with retail cycles beginning earlier every year, “early-bird” shoppers begin 3-4 weeks prior to the first day of school.

Yahoo indicated that 86% of Back to School shoppers browse on a variety of online outlets for inspiration and ideas. So what can advertisers do to optimize their campaigns this season?

  • Expand your online media expenses before mid- July to hook the spike in sales for Back To School products and maintain throughout the upcoming months.
  • Incorporate a wide- range of school supplies available to your consumers: electronics and dorm accessories to clothing and footwear.
  • Be more substantial among your consumers by including mobile access in your plan. Implicate cross-sell opportunities based on your primary product categories, CPG or Durables, to increase your spending.

Learn more by downloading our “Back To School Optimization Guide.”


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