A whopping 72% of parents shop for their children within one week to one month before school starts. And, 50% of back-to-school shoppers plan to start their shopping in August, and another 9% even later, according to Google.
These statistics show that during the month of August and even into early September, most back-to-school research is wrapping up while purchasing momentum picks up speed…fast. Now is the time that customers transact.
As a marketer, how can you capitalize on this procrastination and drive strong end-of-season sales?
Buzzing with popular, high-traffic school supply sites like Target and Newegg – Retail Search Exchange represents an immediate solution for manufacturers and advertisers. The product placement Retail Search Exchange offers can be up and running in minutes, with no creative assets needed.
How does it work? Check out this video to learn more. Happy back-to-school selling!