Back to School traffic strong on the HookLogic network of retailers

An early look on Back to School sales shows spikes in traffic and conversion across all categories.  These increases are an indication that we’re going to see a strong season since back to school shopping continues through early October.

More shoppers in the market

  • +46% Page Views for school-related products
  • 50 Million Total Pages Views across Technology plus School, Office and Dorm Supplies


Sub-Category Traffic Lift
Backpacks +303%
Notebooks & Folders +88%
Bean bags +48%
Comforters +37%
Laptops +29%


More shoppers buying online

  • Early reports from retailers that Back to School sales are starting off well
  • Conversion rates for these categories are up a huge 10% vs. last month, with Office Supplies the strongest converting


Sub-Category Conversion Efficiency Index*
Paper 235
Lunchboxes 135
Fans 125
Pencils 119
Back to School Average 100

*The ratio of purchases to product page views

What does this mean for brands advertising on the HookLogic network?  It’s not too late to gain more product consideration and increased sales!  Consider stronger levels of investment through early October to catch those stragglers waiting to see what everyone else brings to school before deciding.  Whether you are an existing or potential advertiser, contact us today and take advantage of this timely opportunity.

Tags: research, Seasonal,