An early look on Back to School sales shows spikes in traffic and conversion across all categories. These increases are an indication that we’re going to see a strong season since back to school shopping continues through early October.
More shoppers in the market
- +46% Page Views for school-related products
- 50 Million Total Pages Views across Technology plus School, Office and Dorm Supplies
|Notebooks & Folders||+88%|
More shoppers buying online
- Early reports from retailers that Back to School sales are starting off well
- Conversion rates for these categories are up a huge 10% vs. last month, with Office Supplies the strongest converting
|Sub-Category||Conversion Efficiency Index*|
|Back to School Average||100|
*The ratio of purchases to product page views
What does this mean for brands advertising on the HookLogic network? It’s not too late to gain more product consideration and increased sales! Consider stronger levels of investment through early October to catch those stragglers waiting to see what everyone else brings to school before deciding. Whether you are an existing or potential advertiser, contact us today and take advantage of this timely opportunity.