Video Game Console Accessories convert at 5x the Toys and Gaming average. Once a user has a gaming system, buying an accessory would seem to be a straightforward process. Outdoor play equipment, on the other hand, converts well below the category average. Consumers apparently need much more research time here.
Want to learn more about conversion behavior in Toys and Gaming, and how you can benefit from these behaviors? Download the “Converting the Toys and Gaming Online Shopper: Category Deep Dive” to learn more.