Converting the Small Appliance Online Shopper

Small Appliances online sales are on fire.  With a category growing this quickly, fast action can result in big gains.  In their latest Category Deep Dive, HookLogic analyzed their network transactional data to reveal purchasing, basket composition, and conversion behavior for the Small Appliance category.  Among the findings:

  • Small Appliance sales online are hot AND valuable. Consumers will pay more per item online than offline.
  • Cross-selling can be a big opportunity. Both within Small Appliances and across other categories.
  • Conversion Efficiency is either high… or low. With many sub-categories, there are those that convert extremely well and others that have an opportunity to improve their selling proposition to increase conversion rate.

Download the Converting the Small Appliance Online Shopper: Category Deep Dive” to learn more.

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