Converting the Toys and Gaming Online Shopper

Just in time for holiday preparations, HookLogic is releasing the latest in their Category Deep Dives: “Converting the Toys and Gaming Online Shopper.”

In a category this focused on the holidays, brands and retailers need to act now to incorporate these findings into their plans.  In this whitepaper, HookLogic analyzes their network transactional data to reveal search behavior, basket composition, and conversion rates for the Toys and Gaming category.  Among the findings:

  • Gaming is not replacing traditional toys.  Consumers are buying electronic toys, building toys, and outdoor toys with equal preference.
  • There’s room in the cart.  Consumers generally stay within the Toys and Gaming category, and are open to buying multiple items.
  • Some sub-categories are rarely sold alone.  There’s a big opportunity to partner across sub-categories within Toys and Gaming.

Download Converting the Toys and Gaming Online Shopper: Category Deep Dive” to learn more.

Tags: featured, research, Toys and Games,