In a Black Friday article published by MediaPost, we shared with the world results of a new study on online shopping. Some of the key findings include:
- Consumers are more apt to buy on their desktop than through mobile devices.
- ‘Books’ was the product category people were most likely to buy via mobile, with 39% saying they do so on tablets, and 32% on mobile phones.
- Besides books, the top categories on mobile phones were apparel and footwear, with about 30% buying in each vertical.
- Shopping ranked as only the seventh-most popular mobile activity among survey participants after talking, texting, browsing, playing games, Facebook and email.
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