Last week, HookLogic and Answers.com (formerly Webcollage) hosted a webinar covering to some tools and insights to drive more online shoppers to retailer’s product pages AND increase conversions once shoppers are there. The half-hour webinar, “Driving Traffic to Product Pages that Sell,” covered some key points including:
- Predictions for Holiday 2014: Average traffic for the first weekend in November is already up 39% vs the average of the previous week and conversion rate is up 10% vs. 2013 and buying will span much more than Cyber Monday and Black Friday.
- Top influences on purchase: 84% of consumers cite price as the top influence but recognize the importance of various product content on decision making.
- Boosting conversion: Consumers trust manufacturer information when researching products to buy and placing manufacturer content onto retailer product detail pages boosts conversions 12% to 36%
You can listen to the full webinar recording here.