Internet Retailing 2012 Key Takeaways

At the Internet Retailing Conference last week, the HookLogic team had a great time catching up with our retailer friends, meeting new folks in the industry, and presenting with our client, Jody Goodall of Kiddicare/Morrison’s.

Some key takeaways from our presentation with Kiddicare include:

  • Recent research shows a median 21% increase of in-store sales following exposure to online display campaigns
  • Retailer websites are the leading research source for purchase decisions across nearly all product categories
  • Morrison’s/Kiddicare believes that monetisation online, is just as important as offline
  • For retailers like Kiddicare, ecommerce media creates new, highly profitable media revenue while protecting conversion rates

 

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