At the Internet Retailing Conference last week, the HookLogic team had a great time catching up with our retailer friends, meeting new folks in the industry, and presenting with our client, Jody Goodall of Kiddicare/Morrison’s.
- Recent research shows a median 21% increase of in-store sales following exposure to online display campaigns
- Retailer websites are the leading research source for purchase decisions across nearly all product categories
- Morrison’s/Kiddicare believes that monetisation online, is just as important as offline
- For retailers like Kiddicare, ecommerce media creates new, highly profitable media revenue while protecting conversion rates