Earlier this week, the HookLogic team ventured out to the Windy City to spend time with our clients and industry friends at the 2014 Internet Retailer Conference & Exhibition (IRCE). The last time we sponsored the event was 2012, when our Retail Search Exchange was still being built behind the scenes. It was clear to everyone that a lot had changed since then.
- New booth, new logos – As a marketer, I have a love/hate relationship with trade show booths. They can be expensive and tough to put together, but it is such a great feeling to see our company represented via such a big, visually appealing structure. We had a number of new logos added to our booth since 2012 (Target, WalMart, Hayneedle..the list goes on) illustrating our growing network of retailers.
- A bigger team – We’ve grown, big time. New HookLogic experts at the event included Elizabeth Jackson, former client and current CMO and EVP of Corporate Strategy and Patrick Maher, Director, Retail Partner Development.
- Partnerships and parties – HookLogic joined forces with Elite SEM and Corra to throw a rooftop cocktail party at Zed451. This was our first – and certainly not last – party at IRCE, and we’d like to thank our partners for joining forces to make it a great success.
We look forward to keeping the conversation going with the agencies, brands and retailers we met at the event. I have a feeling there will be a lot more logos to add to our booth artwork next year…