Revealed: How online browsing links to buying

To marketers, the digital shopping journey can sometimes look like a tangled web of clicks.  Let us help you decipher the underlying motivations driving this shopper behavior through to a sale.

In their latest whitepaper, HookLogic surveyed 500 consumers who had shopped online within a three-month time period to examine browsing and buying behavior overall and across a variety of categories.  In this white paper the consumer decision making process is explored, to help reveal how and why consumers do what they do.  The whitepaper explores:

  • How intentional consumers are
  • How focused they are when browsing
  • How open to influence they are when checking out

Download the Browsing & Buying Behavior – Differences by Category whitepaper to learn more.

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