To marketers, the digital shopping journey can sometimes look like a tangled web of clicks. Let us help you decipher the underlying motivations driving this shopper behavior through to a sale.
In their latest whitepaper, HookLogic surveyed 500 consumers who had shopped online within a three-month time period to examine browsing and buying behavior overall and across a variety of categories. In this white paper the consumer decision making process is explored, to help reveal how and why consumers do what they do. The whitepaper explores:
- How intentional consumers are
- How focused they are when browsing
- How open to influence they are when checking out
Download the Browsing & Buying Behavior – Differences by Category whitepaper to learn more.