Search Engines Are For Searching, Not For Buying

Search engines are for information seeking, not making transactions.  As consumers become ever more familiar with how to navigate the product information on the internet, they are going directly to retail sites with increasing frequency.  In fact, the comScore 2013 U.S. Digital Future in Focus study found that vertical searches on specific sites were up 8%, while searches on traditional search engines were down 3%.

Find out more about how online consumer searching has changed and what this means for advertisers in our latest whitepaper, “The Digital Shopper’s Search And How It’s Evolving.”

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