Consumer online browsing and shopping behavior has adapted given the exponential growth of information available online, notably in how they discover certain brands and products. Consumers now rely on search tools to find content and products, making search result placement critical for advertisers: search tools are the gatekeepers to product visibility.
Download our new “The Digital Shopper’s Search And How It’s Evolving” research report to learn:
- How search came to play such a strong role on the internet
- The three ways consumer searching has changed
- What the future of commerce search advertising looks like