We are pleased to announce the debut of the Retail Search Exchange by HookLogic.
The Retail Search Exchange CPC bid marketplace moves the power of SEM closer to the buy button on retail ecommerce sites. It grabs the attention of shoppers when and where they make purchase decisions. Think of it as paid search on retail sites, only the “ads” are featured product listings served against relevant searches and navigation across a network of premium retailers. It’s top-of-sort visibility that delivers a brand’s message in a seamless format that fosters consumer behaviors.
Because The Retail Search Exchange is built on a CPC model, brands only pay for ads that perform. The real-time insights interface provides reporting on average bid price, transactions, share of voice and return on ad spend (ROAS). Over the last year in beta, advertisers regularly saw an average ROAS between 350-450%.
In the coming weeks the rolling launch of the Babies and Toys category will continue as some of the biggest well-known retailers in that space light up later this month. In addition to Babies and Toys, the Consumer Electronics and Home Appliance categories are scheduled to launch in the second quarter of this year.
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