Consumer Electronics shoppers can still be influenced to “add to cart” during their buying process. In fact, 37% of consumers will add on additional items to their carts, while 50% only buy the products they were originally looking for. When consumers were asked what their influences on purchases were, the numbers suggested opportunities for cross-selling both across and beyond Electronics products.
- 85% of consumers responded that price is their top influence when buying
- 68% of consumers are influenced secondly by the product description
- 64% were influenced by ratings and reviews
Want to learn more? Download our latest whitepaper, “Browsing and Buying Behavior Within Consumer Electronics: Category Deep Dive” here.