When asked, 11% of consumers chose video as one of the top 3 influences prior to purchase. Nearly 40% of consumers have viewed a video prior purchase in the last year. If you think of video as a “nice to have” instead of a need to have, think again. Want to learn more about the importance of the brand assets a consumer sees on product detail pages? Download our latest whitepaper, Top Influences for Brands to Turn Browsers into Buyers here.