MileOne Partners with HookLogic to Grow Walk-in Traffic to Dealers

New York City, April 16, 2009 - MileOne, one of the nation’s largest automotive dealership networks, announced that they are expanding their use of HookLogic to drive in-market shoppers to its dealers.

“We’ve seen very positive results and are excited to bring this to more of our dealerships,” said David Metter, MileOne CMO. “We’re also planning to expand how we’re using HookLogic walk-in incentives across our marketing tactics,” he added.

HookLogic provides an incentives management platform that helps dealers attract more leads to showroom floors by leveraging targeted offers such as gift cards, gift codes, and promotional items. Dealerships have used such incentives for years, but often with the inefficiency of attracting a lot of people who aren’t as interested in buying a car as they are in getting the free gift. “We developed capabilities that solve this problem,” said Jonathan Opdyke, CEO of HookLogic. “Our technology makes it possible for dealers to more effectively target gifts to in-market shoppers.”

“Some of us were skeptical of the program at first on account of past experiences with walk-in promotions,” explains Jeff Kershner, eCommerce Manager at MileOne, “But over months of testing we found the leads driven to our stores by HookLogic incentives to be among the highest quality leads we get, often closing at a higher rate than any other Internet lead source. It’s also proven very easy for our sales people to use.”

MileOne began testing HookLogic’s solution in the fall of 2008 with 16 of its 64 dealerships. At a time when industry sales were slumping to the lowest levels in decades, MileOne found HookLogic contributing a valuable boost to the bottom line. David Metter shared, “We can attribute a significant number of additional sales each month to leads captured initially via HookLogic offers. And then there are all the leads that close after finally being enticed to visit our dealerships by offers we target with the program.”

Using the software, MileOne can target walk-in incentives to people browsing its dealership websites, to people seeing its online ads, and to leads in its own database via emails and telemarketing. “A great win for us has been using the program to aid our outbound calls,” commented Jeff Kershner. “Our phone agents are using this tool with success to set appointments with leads we know are strong but have been difficult to get in. HookLogic is allowing us to test, target and use walk-in incentives in ways we could never do otherwise.”

Building on current success and guided by advice from MileOne, HookLogic is adding new features. And according to Jonathan Opdyke, new functionality isn’t the only thing in the works. “We’re discussing partnerships with some of the biggest players in auto lead sources and online classifieds. This will allow our clients to apply targeted walk-in promotions within these important lead capture opportunities.”

About HookLogic: HookLogic provides incentives management software to clients in a variety of industries. With a configuration designed specifically for the automotive industry, HookLogic provides dealerships highly flexible options for targeting walk-in incentives. It also creates closed-loop accountability, allowing dealerships to identify walk-in traffic from lead sources where the program is applied. Used primarily to drive showroom traffic, the system can also be used to manage purchase incentives, service center coupons and other types of promotions. For more information about HookLogic, please visit www.hooklogic.com.

About MileOne: MileOne Automotive operates 64 retail automotive franchises representing 28 different brands and 9 collision centers in Pennsylvania, Maryland and Virginia with a focus on the Baltimore-Washington, Hampton Roads/Virginia Beach and Wilkes-Barre/Scranton major metro areas. MileOne.com allows customers to research new, used and fuel-efficient luxury, import and domestic cars and trucks, send information about vehicles to their mobile device, schedule service appointments, buy parts and accessories, play automotive games, and download automotive wallpaper and mobile ring tones. For more information or to find a quality MileOne dealership near you, please visit www.mileone.com.