In 2004, the founders of the company recognized the little differentiation in what had become a commoditized market -- online travel. Seizing the opportunity, they hatched an idea for a platform companies could use to "hook" more customers by delivering incentives in a much more intelligent, flexible, and measurable way.

Through a mix of technical expertise, entrepreneurial spirit, and extensive experience in the online space, they developed Incentive Manager, the only complete solution for generating effective customer incentives and promotional messaging. HookLogic now provides this unique software to e-commerce clients in a variety of industries.

Seeing another emerging opportunity, HookLogic later built on its dynamic content platform to branch into a second innovative solution. Merchant AdManager allows merchants to create highly targeted advertising opportunities within the context of transactional websites.

Today, HookLogic operates from offices in several locations around the world, serving high profile clients such as Expedia, AutoTrader.com, Hotels.com, and Overstock.com.

Contact us today to see how HookLogic can help you tip customer decisions with more effective incentives or create and maximize media revenue on a transaction-focused site.