Jonathan Opdyke: Chief Executive Officer

Jonathan Opdyke serves as Chief Executive Officer of HookLogic and is responsible for the overall strategic direction of the company.

Prior to leading HookLogic, Jonathan led world-wide e-Business and web marketing strategy for Xerox Corporation. Working with stakeholders throughout Xerox, he planned and championed programs to grow online revenue and derive cost savings using the internet. As a "Lean Six Sigma" black belt, he led cross-functional efforts to maximize online lead generation and optimize telesales and field sales success rates. In earlier roles, he worked on assignment in London to establish a pan-European e-Business team and also served as a program manager delivering and managing new websites and applications.

Earlier in his career, Jonathan managed international operations for Beyond Interactive (a global online advertising agency now part of WPP Group). He spearheaded a team that established new offices for the agency in several countries and managed the infrastructure to support them including business planning, financial reporting, and human resources.

Jonathan holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations. He is an active traveler and outdoorsman.

Vardaan Vasisht: President and Chief Operating Officer

Vardaan Vasisht serves as President and Chief Operating Officer of HookLogic. He is responsible for overseeing day-to-day technology and business operations of the company.

Prior to joining HookLogic, Vardaan served as Vice President of Technology and Director of Data Solutions at Beyond Interactive. Over eight years at Beyond Interactive Vardaan played an instrumental role in growing the company's technology division globally. His primary responsibilities included developing, training, and managing a global team of technology experts and integrating capabilities with other WPP companies. He successfully productized several new technologies and established a profitable data solutions practice unique to the online advertising industry. Vardaan has designed and developed customized technology solutions for clients such as Cendant, Oracle, Nokia, Staples, RBS, Volkswagen, Warner Brothers and Procter & Gamble.

Earlier in his career, Vardaan worked with American Express Bank and Bharti Telecom (a leading telecommunications company in India). Vardaan currently serves on the advisory board of DoubleClick and the Interactive Advertising Bureau and speaks frequently at industry conferences and events.

Vardaan earned his Bachelor's of Commerce from Punjab University in Chandigrh, India, and his MBA from the Indian Institute for Integrated Learning and Management. Vardaan is an avid traveler and enjoys spotting latest cultural and technology trends around the world.

Kevin Hermida: Chief Technology Officer

Kevin Hermida serves as Chief Technology Officer of HookLogic, and leads design and development of proprietary technologies.

Kevin brings a broad technology skill set, with a core expertise in database architecture. Prior to joining HookLogic, Kevin worked at Colspace Corporation, where he led the development of highly scalable web-based collaboration and campaign management systems utilized by leading companies like Siemens, OMD and Cartier.

Kevin previously served as Chief Technology Officer of Beyond Interactive. He led a team that developed industry-leading knowledge management, media, and reporting systems, involving complex data integration with clients and partners like DoubleClick. Earlier in his career, Kevin led the development of reporting applications for pioneering web usage measurement systems at Interse and later, Microsoft Corporation.

Kevin earned his Bachelors degree in Computer Science and Economics from Duke University, where he graduated Magna Cum Laude.

Jonn Behrman: Executive Vice President

Jonn Behrman serves as Executive Vice President of HookLogic

Jonn Behrman is a serial entrepreneur and a recognized expert in online advertising and direct marketing. In 1995 Mr. Behrman founded Beyond Interactive, a leading digital ad agency, which he successfully grew to 300 employees and $100MM in annual billings before selling it to Grey Advertising. In addition to his web marketing expertise, Mr. Behrman has extensive experience in technology and product development. Mr. Behrman was the driving force behind Beyond Interactive's, Lifeline (tm) application used to manage and optimize the web marketing campaigns of 100's of high profile companies, including Ford, Oracle, P&G, Reebok, Hasbro, and Cendant.

After leaving Beyond Interactive, Jonn founded two technology companies; SpiritShop.com a custom printing company focused on the K-12 market and uRefer, a software and marketing services company focused on helping businesses set up and manage referral marketing programs.

As an interactive advertising industry leader, Mr. Behrman has appeared and been quoted in a variety of publications including the Wall Street Journal, The New York Times, Ad Age and Ad Week. He resides in Ann Arbor, Michigan. A Venezuelan native, he graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree in 1996.

Steve Jacob: Senior Vice President, Worldwide Sales

Steve Jacob serves as Senior Vice President, Worldwide Sales at HookLogic, and is responsible for managing the global sales team, with an emphasis on new client acquisition and existing customer development, as well as new international opportunities.

Steve has 20 years of experience leading and developing customer-facing teams and has been responsible for sales and business development within every geographical region, including The Americas, Europe, and Asia-Pacific.

Most recently, he led worldwide sales at Foresee Results, nearly tripling the company’s revenue during the past three years. Steve has held senior management positions at Ingres Corporation, Landmark Graphics, Scopus Technology, Net Perceptions, and Click Software.

Steve received his Bachelors degree from the University of London.

Ben Cooper: Director of Sales and Operations, Europe

Ben Cooper oversees HookLogic's European operations.

Prior to joining HookLogic, Ben acquired a broad skill base from several roles within Xerox Europe. During his tenure as eBusiness & Sales Systems Development Manager, Ben was responsible for leveraging Internet technologies to optimize business processes and generate operational efficiencies within the sales organization following the Lean Six Sigma methodology. Ben also gained experience in a Senior Account Business Development role, where he had direct account and revenue growth responsibilities. Earlier in his career, Ben supported business and product development initiatives at the Cambridge-based technology start-up PageCam.

Ben earned a Bachelors degree in Geography from the University of Sheffield, England. Outside of work, he is an active traveler and sportsman.