The Apparel category is booming online – find out why and how.

The Apparel category is seeing tremendous growth online, as shoppers become ever more comfortable skipping an in-store dressing room. In this Part 1 of a 2-part series on the online Apparel category, HookLogic explores omnichannel shopping penetration and browsing behavior – what consumers do before they buy. Part 2 will focus more on their buying behavior (including basket stats and conversion), and what the numbers reveal about their actual purchases.

Download our new “Browsing & Buying within Apparel & Accessories. Category Deep Dive: Part 1 ” research report to learn:

  • What influences Apparel purchase decisions the most (besides price!)
  • How many Apparel purchases are motivated by a specific need
  • What the typical Apparel purchase decision cycle looks like

See More Info

Fill out the form

Fields marked * are required

Hidden fields:

"HookLogic has proven a very effective advertising vehicle for us. I have been watching the reports roll in weekly and they have been phenomenal."

- William Dunn. 
Sr. Customer Business Partner-eCommerce, Kimberly-Clark

Reach Shoppers at Massive Scale.