The Apparel shopper likes to shop.

The Apparel shopper likes the shopping experience: she browses, checks out items that catch her eye, and ultimately buys a lot.  In this Part 1 of a two-part series on the online Apparel category, HookLogic explores omnichannel shopping penetration and browsing behavior – what consumers do before they buy.

Download our new “Online Browsing Behaviors of the Apparel Shopper, Part 1: Category Deep Dive” research report to learn:

  • How Apparel consumers like to buy on impulse
  • Why they are more likely to “hold” items in their shopping carts
  • Which brand assets were the most important influencers on purchase


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