The Apparel shopper likes to shop.
The Apparel shopper likes the shopping experience: she browses, checks out items that catch her eye, and ultimately buys a lot. In this Part 1 of a two-part series on the online Apparel category, HookLogic explores omnichannel shopping penetration and browsing behavior – what consumers do before they buy.
Download our new “Online Browsing Behaviors of the Apparel Shopper, Part 1: Category Deep Dive” research report to learn:
- How Apparel consumers like to buy on impulse
- Why they are more likely to “hold” items in their shopping carts
- Which brand assets were the most important influencers on purchase
Get The Whitepaper Now
Fill out the form
Fields marked * are required