The digital shopping journey can sometimes look like a tangled web of clicks. Let us help you decipher the underlying motivations driving this shopper behavior through to a sale.
HookLogic surveyed 500 consumers who had shopped online within the past three months to examine browsing and buying behavior overall, and across a variety of categories.
In this white paper the consumer decision making process is explored so you can understand your consumer better. In turn, this can help you improve website navigation, online content, and advertising tools to increase purchases and the likelihood of return visits.
Download our new “Browsing & Buying Behavior – Differences by Category” research report to learn:
- How intentional consumers are
- How focused they are when browsing
- How open to influence they are when checking out
Get The Whitepaper Now
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