With some of the most diverse sub-categories in all of retail, consumers shop CPG very differently.
Consumer Packaged Goods (CPG) has the lowest online shopping penetration of any retail category. Learn how consumers are slowly becoming more comfortable trusting their purchases to a channel where they can’t touch, feel and smell.
Download our new “Converting the CPG Online Shopper: Category Deep Dive” whitepaper to learn:
- How browsing behavior online is similar to what happens in a retail store
- Which sub-categories convert to sales the best, and the likely reasons
- Why pantry loading is leading the way in convincing consumers to shop CPG online.
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