Beauty shoppers are willing to buy online, once they’ve done their research.
Technological advances, strong industry dynamics and an abundance of rich content has helped propel Beauty Care from an in-store, touch-and-feel category to one where retail websites may soon be considered the primary shopping destination.
Download our new “Converting the Online Beauty Shopper: Category Deep Dive” research report to learn:
- Why Beauty Care requires so much research
- How Beauty Care has conversion potential
- Which sub-categories convert best within Beauty Care
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