Shopper are increasingly comfortable buying Beauty Care online – see the data.
In 2016, retailer data from the HookLogic Exchange shows that online Beauty buyers need less research time when making a purchase compared to 2015. What’s driving this change? Clearly shoppers are more comfortable purchasing these items online without touching and testing them first, and know exactly how to get which items they want.
Download our new “Beauty Buyers Shift Online: Category Deep Dive” research report to learn:
- Which sub-categories convert the best
- What’s in the typical online Beauty shopping cart
- How cross-purchasing is typically out-of-category
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