Holiday Data through New Year’s: Online Sales Started Big and Ended Big.
The 2015 shopping season is over and the data is clear: it was a banner year for online sales. Black Friday and Cyber Monday often steal the spotlight, but ecommerce sales throughout the season delivered consistently strong gains. Some highlights from throughout the holidays:
- 15x – the biggest Conversion Index increase vs. the baseline
- 9-10pm – the busiest shopping hour of the year – call it the Gifting Hour
- 71% – the peak share of Mobile traffic
- 9.6x – Traffic’s highest index peak
Download our new “2015 Holiday Wrap-Up Report: Digital Dominates” whitepaper to get the detail on these stats and more.
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