HookLogic Merchant AdManager is unlike traditional ad networks or publisher tools because it includes a robust, self-service advertiser user interface that can be configured for the specific needs of your suppliers and partners to place ads/sponsored listings on your site. The pricing model, work-flow and program rules can be designed around your needs - free of constraints from 3rd party ad networks and ad servers.

By putting ad creation and campaign management into the hands of the advertisers, the platform enables efficiencies that cannot be attained with traditional sales-force driven systems. In addition, the HookLogic Merchant AdManager bidding engine enables auction-based pricing models to drive further automation by eliminating the need to negotiate for individual sponsorships. Bid models can also maximize revenue via natural competition for premium placements.

Payment processing, invoicing and financial tracking are all automated within the Merchant AdManager platform. The system includes a robust suite of reporting features to support needs of both advertisers, and your internal administrative users.

Because the platform is configurable, clients can select from available features for their installation or request new modules to meet their unique business requirements.