Merchant AdManager's flexibility allows clients to create and manage all kinds of premium placements. Here are some common ways it's used to monetize e-commerce site traffic.
Premium Placement in Product Sorts
Customers find products on your site in a variety of ways, and the primary search paths typically involve product sorts. Whether drilling down through product categories, using feature filters or searching by keyword, customers invariably arrive at a list of products. Your suppliers know that showing up high on this list is incredibly valuable, as many users don't browse past the first page of results.
Merchant AdManager allows you to monetize product sort order by creating premium listing slots among or adjacent to natural product listings. Smart selection algorithms protect product relevance in premium slots and ensure that both transaction and advertising revenues are maximized.
Clients can choose whether these premium slots are explicitly sponsored, identical to natural product listings, or somewhere in between. We work closely with you to create and test a variety of ad locations, formats, and styles to ensure a positive customer experience while maximizing both sales conversion and advertising revenue.
Product sort placements are typically managed in a CPC bid market, allowing natural competition to maximize revenue. The bid prices are integrated into our insertion algorithm, which also weights CTR and other factors to ensure the most profitable decisions. Advertisers in the bid market can change bids in real-time and clients can adjust business rules and algorithm weighting on-the-fly. Clients may also set fixed CPM or CPC ad prices or run auctions for fixed period buys.
Flexible Sponsorship Placements
Merchant AdManager can also streamline and optimize other sponsorship programs on your site. Create new pricing models and simplify management of existing "featured" product/brand sponsorships. Or create entirely new rules-based placements anywhere on your site. HookLogic dynamic landing pages can also reduce the cost and hassle of producing destination landing pages. Sponsors simply choose from a variety of pre-configured templates and can even select relevant product SKU?s to have displayed on each page.
Advertiser Self-Service
Free up time and resources by having advertisers manage their own ads. The optional Merchant AdManager self-service interface enables advertisers to register themselves, create ads using dynamic templates, submit payments, change bidding decisions, access performance reports, and modify any appropriate selections on their own. HookLogic works with you to configure rules to optimize performance while ensuring your desired level of control.
Bottom line: Own your ad network without taking on the typical costs of network management.
