HookLogic's Software-as-a-Service (a.k.a. SaaS or ASP) platform is designed to provide the utmost flexibility and control. Our plug-in solution serves promotional content and targeted messaging by making real-time decisions directly into your website or any other communication channel (mobile devices, emails, call center, etc.). With multiple installation options available requiring minimal IT resources, you'll be up and running in just days.

And since HookLogic powers some of the largest ecommerce sites in the world, the software meets the most stringent security compliance and performance standards.

Flexible Implementation Options

To implement HookLogic's software, simply include the HookLogic universal script tag on the required pages of your website or media properties. In certain situations, HookLogic script tags may also be embedded on your website pages via existing online campaign management, site tracking, or site testing tools.

Tags are programmed to collect the necessary information, send it back to HookLogic, then direct targeted content insertions into a user's browser and record performance data - all in real time. The single tag is all that's necessary to run different and even concurrent promotions and content insertions.

Alternatively, you may choose to implement HookLogic via our published web service. Instead of a script tag on the page, your server makes a SOAP request to HookLogic, passing key decision variables. The HookLogic decision engine then returns the relevant offers and formatted content to be displayed on the page.

Scalable Technology

The HookLogic platform is built on a multi-tier architecture, enabling a highly scalable and configurable solution to meet your specific needs. The software can handle massive volumes of traffic, such as the more than 350 page-views per second we manage for our largest client.

Reliability

HookLogic understands how implementing third party technologies can potentially impact website performance. Therefore, our solution was designed to achieve maximum reliability and uptime through the use of proven technologies and a fully redundant architecture. In addition, HookLogic's infrastructure is hosted at state-of-the-art facilities monitored 24x7x365, resulting in service levels that exceed industry standards.