This Holiday Season,

Unwrap the Gift of Shopper Insights from HookLogic.

HookLogic Exchange Data is pulled from the world’s largest network of ecommerce sites. In the US, these sites include: Walmart, Macy’s, Best Buy, Target, Kohl’s Toys ‘R Us, Wayfair, Kmart, Peapod, Costco and more. This data set, which typically contains over a billion product searches over a one month span – and their corresponding sales (conversions), is reflective of larger consumer retail trends.

Ecommerce Shopper Increases.



Double digit increases show the clear transition to online’s integral role in the research and shopping process

Holiday Shoppers by Device.


HookLogic US Exchange Data, 11/7-11/21

Average Cyber Monday Cart Size.


Average # of Units in Shopping Cart


Average Value
of Shopping Cart

Source: HookLogic Exchange Data, 11/29 - 12/03

Top Ecommerce Search Terms.


Source: HookLogic Exchange Data, 11/29 - 12/03

Holiday Resources.

Mid-Season Update 2016

So far this Holiday Season, ecommerce is showing notable gains over 2015.

UK Report | US Report

Holiday Tips & Trends

Insights from HookLogic Data and our executives’ best practices for performance marketers.

US Guide | UK Guide

Webinar: Holiday Shopper Insights:

Grow Holiday Sales with NEW Shopper Research

Watch Now

Holiday 2015: Lessons Learned

Peak weeks for traffic & and conversion, cart sizes by category.

US Whitepaper | UK Whitepaper

Stay Updated on the Insights